The Bridgegap Marketing Conclave: Transforming Family Businesses
Decision Vs No decision
Important to experiment, learn and fail rather than not doing
Shifting Priorities
Owners juggling multiple roles often change focus, causing delays in other departments
Consolidate, focus and drive
Too many things takes away the attention
Personal Biases
Decisions based on personal preferences rather than consumer/data insights
Undefined Vision
Lack of a clearly articulated and documented vision leads to team misalignment
Challenger mindset
Lack of resources keeps you on your toes and hence gives you an opportunity to challenge the status quo
Intelligent Disruption
Thin line difference between distraction and disruption
Following trends blindly
Just don’t go with the flow
Budgeting Flaws
Misallocation of funds hampers ROI assessment
Not communicating enough
Atleast tell what you have for consumer