Smriti Ojha

Smriti Ojha has joined as an Associate Manager – Consultant, bringing extensive experience in marketing strategy, brand management, and business growth.

Prior to joining Bridgegap, Smriti worked with Starbucks India as Manager – Marketing and with Aditya Birla Retail, where she played a key role in driving strategic marketing initiatives and strengthening brand performance. Throughout her career, she has developed expertise in integrated marketing campaigns, consumer behavior analysis, market research, and strategic project management, helping brands build stronger market positioning and deliver enhanced customer experiences.

Smriti is passionate about translating consumer and market insights into impactful marketing programs that foster meaningful customer engagement and long-term brand loyalty. She holds an MBA from Alliance University and has completed a Strategic Project Management program from IIM Kozhikode.

Outside of work, Smriti enjoys traveling and reading. She has a keen interest in literature and enjoys exploring diverse perspectives through contemporary and classic fiction.

Smriti’s strategic mindset, consumer-centric approach, and passion for brand building make her a valuable addition to the Bridgegap team.