The Bridgegap Marketing Conclave: Transforming Family Businesses

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“Nature Shapes Britannia”: When Sustainability Messaging Faces the Numbers

This January, Britannia unveiled its “Nature Shapes Britannia” campaign, earning both critical acclaim and social media buzz among the marketing fraternity and the public alike. The standout feature: billboards in Hyderabad, Kolkata, Meerut, and Pune literally shaped and contoured around existing trees—paired with a clever,...